Work backwards from your vision. The proven methodology that transforms ideas into actionable plans.
PRFAQ stands for Press Release - Frequently Asked Questions. It's a strategic planning methodology popularized by Amazon that helps you work backwards from your desired outcome.
Instead of starting with what you have, you begin by writing the press release you'd want to see when your idea succeeds. Then you work backwards to figure out what needs to be true to make that press release a reality.
This method forces you to think big, clarify your vision, and identify the key questions and challenges upfront.
Start with the end in mind. Write the press release announcing your successful idea. Be specific about what you're launching and why it matters.
Think through all the questions stakeholders will have. What are the risks? What are the benefits? What makes this different?
Identify what needs to be true for your press release to become reality. Break down the requirements, dependencies, and milestones.
Forces you to articulate exactly what success looks like and why it matters.
Helps you spot potential issues and objections before you invest significant resources.
Creates a shared understanding of goals and expectations across your team.
Encourages thinking through challenges and dependencies upfront.
Master the PRFAQ method with our comprehensive guide. Get your copy of The PRFAQ Book and transform your ideas into actionable plans today.
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